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Colorado’s Butterfly Pavilion Debuts Its New Look

Colorado’s Butterfly Pavilion Debuts Its New Look

Butterfly Pavilions new brand celebrates Butterfly Pavilion’s heritage while highlighting the inextricable link between humans and invertebrates. The organization's new web site simplifies navigation so visitors can explore the world of invertebrates faster and easier.

Media note: Photos, video and other editorial material is available by request. Rosie the Tarantula, other invertebrates and scientific experts are available for media appearances and interviews. Contact kstewart@butterflies.org

Westminster, Colo. – Sept. 27, 2018 – Colorado’s Butterfly Pavilion has launched a new brand and website signaling its transformation into an asset for the global community focused on invertebrate science, conservation and education, in addition to being a beloved destination for kids and families looking to learn more about these unsung heroes of life.

“Butterfly Pavilion deserves a brand that not only captures the imaginations of kids and their parents, but also speaks to the global community of scholars, researchers, scientists and educators who will flock to Butterfly Pavilion as the hub of invertebrate science,” said Patrick Tennyson, Butterfly Pavilion’s president and CEO.

The new brand reflects Butterfly Pavilion’s status as an accredited zoological organization engaged in invertebrate research and conservation projects all around the world, its role as an educational institution serving 60,000 kids every year, as well as the sentimental place it occupies in the hearts of generations of Coloradoans as a cherished community and cultural asset. It also highlights the critical role invertebrates play as the foundation of virtually every ecosystem on the planet.

The website has a radically simplified architecture making it lightweight for quick uploads, optimizing it for mobile devices, as nearly 65 percent of Butterfly Pavilion guests access the site through that platform as they look for things to do with their families. Information about exhibits, events, and news on Butterfly Pavilion’s research and conservation efforts is easily accessible. Buying tickets and memberships, donating, and signing up for programs and classes are streamlined for the user’s convenience.

“As we undergo this transformation, Butterfly Pavilion will continue to drive conservation efforts and shape the perceptions of future generations of scientists, ecologists, educators and decision makers,” said Tennyson.

Butterfly Pavilion is open 9am to 5pm daily at 6252 West 104th Avenue in Westminster, Colo. Visit the website at www.butterflies.org.

About Butterfly Pavilion:

Butterfly Pavilion is the world’s only stand-alone, Association of Zoos and Aquariums-accredited invertebrate zoo dedicated to transforming the way people think about the small but mighty animals that are the hidden heroes of the animal kingdom. As the leader in invertebrate knowledge, inspiration and connection, and as a member institution of the Scientific and Cultural Facilities District, Butterfly Pavilion works to foster an appreciation of these critical animals by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation. Whether it is providing unique, hands-on learning experiences in our exhibits and educational programs, conducting new research that sets the standard for zoos across the country or building innovative solutions for species and habitat conservation in countries around the world, Butterfly Pavilion is leading the way in ensuring invertebrates are protected for the future. Learn more at Butterflies.org.

# # #

Butterfly Pavilion Media Contact(s):
Kristen Petitt Stewart, kstewart@butterflies.org or 970-389-1561
Russ Pecoraro, Vice President of Marketing and Communications, rpecoraro@butterflies.org or 720.375.9984

Blog

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